000			01712cam a2200277 4500500
005			20250112060554.0
041			_afre
042			_adc
100	1	0	_aRighi, Lilia _eauthor
245	0	0	_aThe contribution of neutralization theory for gaining insight into the “attitude-behavior” gap regarding fair trade products
260			_c2023.
500			_a97
520			_aIncreasing numbers of consumers are developing favorable attitudes toward Fairtrade products (FTPs). However, market shares of these products remain low. In this study, neutralization theory was applied to gain a better understanding of the gap between people’s attitudes and their behavior regarding these products. A qualitative methodology was used for the results of this study, which combined thirty-three semi-structured interviews and four group discussions. A typology of three categories of neutralization was put forward: disempowering neutralizations, relativizing neutralizations, and ideological neutralizations. We highlight individual differences in the use of these techniques and illustrate the sequential order of their intervention in the purchasing decision process.
690			_aneutralization
690			_a“attitude-behavior” gap
690			_aqualitative methodology
690			_aresponsible consumption
690			_aFairtrade
690			_aneutralization
690			_aqualitative methodology
690			_aattitude-behavior gap
690			_aresponsible consumption
690			_aFairtrade
786	0		_nResponsible Organization Review | 18 | 3 | 2023-12-21 | p. 66-85 | 1951-0187
856	4	1	_uhttps://shs.cairn.info/journal-responsible-organization-review-2023-3-page-66?lang=en
999			_c223228 _d223228