TY  - BOOK
AU  - Ardelet,Caroline
AU  -  Veg-Sala,Nathalie
AU  -  Goudey,Alain
AU  -  Haikel-Elsabeh,Marie
TI  - Between fearing and desiring smart products: Toward an understanding of consumer ambivalence
PY  - 2017///.
							
N1  - 40
N2  - Our research explores consumer ambivalence about the purchase and the use of smart objects. This qualitative study made up of two stages (composed of twenty-two individual interviews with consumers and two focus groups) investigates various dimensions of this ambivalence (easiness, intelligence, social links and affect triggered by smart objects). We find different schemas of ambivalence, depending on the link between the consumer (user or non-user) and the function they ascribe to the object (utilitarian, experiential, symbolic). The proposed typology leads to recommendations for changes to the marketing discourse on smart objects
UR  - https://shs.cairn.info/journal-decisions-marketing-2017-2-page-31?lang=en
ER  -