Employer brand capital and manager retention in nursing homes: the role of perceived organisational support
Type de matériel :
TexteLangue : français Détails de publication : 2024.
Sujet(s) : Ressources en ligne : Abrégé : The need to retain employees is particularly strong in the long-term care sector. The results of a study of 404 managers at a private nursing home group confirm the significant impact of employer brand equity (EBE) on perceived organisational support (POS) and the negative impact of POS on the intention to leave. Results also show an indirect effect of CEM on the intention to leave via POS. This research adds to our knowledge of the effects of EBE on the manager’s intention to leave. It provides answers to the retention problems faced by nursing homes.
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The need to retain employees is particularly strong in the long-term care sector. The results of a study of 404 managers at a private nursing home group confirm the significant impact of employer brand equity (EBE) on perceived organisational support (POS) and the negative impact of POS on the intention to leave. Results also show an indirect effect of CEM on the intention to leave via POS. This research adds to our knowledge of the effects of EBE on the manager’s intention to leave. It provides answers to the retention problems faced by nursing homes.
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