How does online banking influence the account manager’s job? Cases of Tunisian and Romanian banks
Type de matériel :
TexteLangue : français Détails de publication : 2021.
Sujet(s) : Ressources en ligne : Abrégé : The article explores the question of the influence of the use of mobile banking on the activities and skills required by the account managers. A qualitative approach based on semi-structured interviews with 35 account managers in 3 Tunisian banks and 3 Romanian banks is adopted. The results show that the customers’ use of online banking has not a substantial impact on account manager’s job in Romanian banks. Contrariwise, some Tunisian account managers claim that the emergence of online banking requires the development of the « stress management skill ».
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The article explores the question of the influence of the use of mobile banking on the activities and skills required by the account managers. A qualitative approach based on semi-structured interviews with 35 account managers in 3 Tunisian banks and 3 Romanian banks is adopted. The results show that the customers’ use of online banking has not a substantial impact on account manager’s job in Romanian banks. Contrariwise, some Tunisian account managers claim that the emergence of online banking requires the development of the « stress management skill ».
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