Internet communication systems of the CAC40 corporations: a longitudinal study (2007 – 2015)
Type de matériel :
TexteLangue : français Détails de publication : 2018.
Sujet(s) : Ressources en ligne : Abrégé : Companies are facing pressures that force them to integrate the principles of Corporate Social Responsibility (CSR). Our work aims at enriching researches in this area through a study of Internet communication systems based on CSR and their influencing factors. We propose a research model to identify these factors. Through our longitudinal study of all the CAC 40 companies, we show a trend towards standardization of these systems and the preponderance of a one direction "communication", characterized by the lack of Web 2.0 technologies.
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Companies are facing pressures that force them to integrate the principles of Corporate Social Responsibility (CSR). Our work aims at enriching researches in this area through a study of Internet communication systems based on CSR and their influencing factors. We propose a research model to identify these factors. Through our longitudinal study of all the CAC 40 companies, we show a trend towards standardization of these systems and the preponderance of a one direction "communication", characterized by the lack of Web 2.0 technologies.
Réseaux sociaux