Entrepreneurs in the Cultural and Creative Industries: which effectual profile?
Type de matériel :
9
Entrepreneurs in the Cultural and Creative Industries (CCI) must reconcile the commercial imperatives of entrepreneurship with the creation of unique and innovative artistic projects. This article explores how they mobilize the effectual entrepreneurial process to ensure the viability of their projects marked by uncertainty. Through semi-structured interviews with CCI entrepreneurs, we observed divergences in the mobilization of this process according to the entrepreneurs’ profiles.
Réseaux sociaux