Image de Google Jackets
Vue normale Vue MARC vue ISBD

Why does the Moroccan elite prefer shoes of foreign origin? An exploration of personal values through the means-end chain

Par : Contributeur(s) : Type de matériel : TexteTexteLangue : français Détails de publication : 2022. Sujet(s) : Ressources en ligne : Abrégé : Aiming to understand the motivations behind consumers’ preference for foreign products, this paper explores personal values related to this preference through the means-end chain approach. This study's data were gathered using ladder interviews conducted with twelve elite consumers. This study contributes to the body of knowledge about country of origin by demonstrating a clear link between personal values and the origin of preferred products. It also provides insights into how elite consumers use country of origin as a means to fulfill their ambitions. This article advances theoretical knowledge by providing a hierarchical value map that can also easily be mobilized by practitioners to guide their decisions.
Tags de cette bibliothèque : Pas de tags pour ce titre. Connectez-vous pour ajouter des tags.
Evaluations
    Classement moyen : 0.0 (0 votes)
Nous n'avons pas d'exemplaire de ce document

47

Aiming to understand the motivations behind consumers’ preference for foreign products, this paper explores personal values related to this preference through the means-end chain approach. This study's data were gathered using ladder interviews conducted with twelve elite consumers. This study contributes to the body of knowledge about country of origin by demonstrating a clear link between personal values and the origin of preferred products. It also provides insights into how elite consumers use country of origin as a means to fulfill their ambitions. This article advances theoretical knowledge by providing a hierarchical value map that can also easily be mobilized by practitioners to guide their decisions.

PLUDOC

PLUDOC est la plateforme unique et centralisée de gestion des bibliothèques physiques et numériques de Guinée administré par le CEDUST. Elle est la plus grande base de données de ressources documentaires pour les Étudiants, Enseignants chercheurs et Chercheurs de Guinée.

Adresse

627 919 101/664 919 101

25 boulevard du commerce
Kaloum, Conakry, Guinée

Réseaux sociaux

Powered by Netsen Group @ 2025