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This paper focuses on newspaper articles using the “lifestyle” category in their title using methods of textual analysis. We show how the institutionalization and distribution of these expressions are linked to the structure of the journalistic field. The specialized pole consisting of recent media on the internet creates new categories regarded as “trendy,” while the more legitimate producers of the intellectual pole institutionalize them. Furthermore, there is strong opposition between a commercial pole that uses categories that offer a peaceful vision of social relationships and political media that use more divisive expressions. We show that representations of social groups are contrasted in our corpus. On one side, we found adjectives that characterize practices or singular nouns functioning as stereotypes; on the other, plural nouns that name a collective entity as a potential historical player. Through the study of the intersecting uses of these expressions, we highlight the underlying representations of these categorizations. Finally, this paper shows how the meaning of each word can change depending on the position it occupies in the journalistic field.