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This article analyzes the activities offered online during French presidential campaigns between 2002 and 2017. The international literature, focused mainly on the American and British examples, posits that the emergence of the interactive “Web 2.0” has led to stronger involvement of digital users in campaigns, particularly after Obama’s campaign in 2008. Looking at the French context since 2002, this article instead demonstrates that the roles proposed to internet users in digital campaigning do in fact vary in line with the transformations of socio-technical devices, but also according to the political orientation of candidates and the particular modes of competition within a given electoral situation.