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Crowdfunding is a financing practice that is developing by offering companies financing “by the crowd.” This practice comes in several forms: equity crowdfunding, crowdlending, donation, and presale. This contribution aims to understand, in the field of business project financing (Joffre and Trabelsi 2018), the motivations that direct companies toward one or the other of these forms of crowdfunding. Through data collection from eighty-five companies and statistical processing via a PCA, it appears that issues related to sustainability, socialization, contributor profile, and bypassing difficulties in accessing traditional financing are decisive motivating factors in companies’ choice of crowdfunding type.