The New Web Ecosystem Developed by a Public Service Broadcast Channel: The Case of France 2
Type de matériel :
TexteLangue : français Détails de publication : 2013.
Sujet(s) : Ressources en ligne : Abrégé : While television channels invest more each day in the digital world, nobody seems to agree on the specifics of public service broadcasting online. How does the development of digital services of the France Télévisions group differ from that of its private competitors? A pragmatic, semiotic analysis of the website and accounts on Twitter and Facebook maintained by France 2, the main channel of the public group, considers this question. It concludes with ethnographic observation of France 2’s website forums. Digital developments within France 2 are compared with its leaders’ strategic messages.
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While television channels invest more each day in the digital world, nobody seems to agree on the specifics of public service broadcasting online. How does the development of digital services of the France Télévisions group differ from that of its private competitors? A pragmatic, semiotic analysis of the website and accounts on Twitter and Facebook maintained by France 2, the main channel of the public group, considers this question. It concludes with ethnographic observation of France 2’s website forums. Digital developments within France 2 are compared with its leaders’ strategic messages.
Réseaux sociaux