Can smart and connected things generate consumer resistance? A netnographic study
Type de matériel :
TexteLangue : français Détails de publication : 2016.
Sujet(s) : Ressources en ligne : Abrégé : This study focuses on consumer resistance to smart and connected things as illustrated in their web discourse. It provides insights into the barriers to their use and factors that may hamper their development. The netnographic study identifies three types of resistance factor: system-related factors, factors related to smart and connected things, and consumer-related factors. Moreover, it highlights two modes of expressing resistance: the “conspiracy” discourse and the “rational” discourse.
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This study focuses on consumer resistance to smart and connected things as illustrated in their web discourse. It provides insights into the barriers to their use and factors that may hamper their development. The netnographic study identifies three types of resistance factor: system-related factors, factors related to smart and connected things, and consumer-related factors. Moreover, it highlights two modes of expressing resistance: the “conspiracy” discourse and the “rational” discourse.
Réseaux sociaux