Pratique du commerce international (notice n° 879935)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02749cam a2200421 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250124190545.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venin, Eléonore |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Pratique du commerce international |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Foucher,<br/> |
| Date of publication, distribution, etc. | 2024.<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Exporter présente les concepts qu’il convient aujourd’hui de maîtriser pour développer et consolider les positions de l’entreprise sur les marchés étrangers.Cette nouvelle édition tient compte des nouveaux équilibres géopolitiques et de l’évolution des techniques commerciales, marketing, de négociation.Exporter propose également de nombreux exemples de cas d’entreprises, des conseils, des éléments spécifiques aux relations intracommunautaires et des références bibliographiques. 29 modules abondamment documentés regroupés en 8 parties: - Élaborer la stratégie de développement international&#8239;; - Choisir les modes d’entrée sur les marchés étrangers&#8239;; - Construire la politique marketing&#8239;; - Définir et déployer la politique commerciale&#8239;; - Optimiser la logistique&#8239;; - Gérer la dimension financière des opérations internationales&#8239;; - Intégrer la dimension juridique&#8239;; - Évoluer à l’international.106 fiches techniques, regroupées en fin d’ouvrage, développent d’une manière synthétique une technique ou un aspect particulier.Exporter s’adresse aux étudiants en commerce international et aux responsables des entreprises exportatrices ou importatrices. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alvaro, Jenny |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arzumanyan, Lusine |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aymard, Thomas |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bentejac, Alain |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Blesbois, Philippe |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Carter, Silvia |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chambon, Maxime |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chuah Leininger, Phoebe |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | David, Jean-Paul |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gervais, Florence |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gervias, Pascal |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gessler, Jean-Christophe |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Guichard, Sophie |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kuziara, Weronika |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mayrhofer, Ulrike |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Meurier, Marie-Béatrice |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mogos Descotes, Raluca |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parker, David |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Soathan, Gilles-Alain |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Temple-Boyer, Sarah |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Varet, Séverine |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vauchez, Étienne |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wagemans, Camille |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wagenhausen, Falk |
| Relator term | author |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/exporter-pratique-du-commerce-international-28e-edition--9782216171309?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/exporter-pratique-du-commerce-international-28e-edition--9782216171309?lang=fr&redirect-ssocas=7080</a> |
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