Le marketing à l'épreuve des personnes à faible niveau de littératie (notice n° 255370)
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|---|---|
| fixed length control field | 01793cam a2200241 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112072757.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sempels, Christophe |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Le marketing à l'épreuve des personnes à faible niveau de littératie |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2011.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 43 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La littératie des personnes est un concept peu présent en marketing. Il gagnerait pourtant à y trouver une place dans la mesure où il semble influencer de manière importante la manière dont les personnes de faible niveau de littératie traitent l’information et prennent des décisions. A travers une présentation de travaux existants et une étude qualitative exploratoire, le présent article vise à mieux comprendre le mode de fonctionnement apparemment spécifique de ces personnes en vue de répondre plus adéquatement à leurs besoins particuliers, souvent présentés comme mal satisfaits. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing facing low-literate peopleLiteracy is not a concept widely used in marketing. However, it would be useful to the discipline due to the fact that it seems to influence the way low-literate people processes information and takes decisions. Based on a literature review and an exploratory qualitative study, this paper aims to better understand the seemingly specific way of functioning of those people in order to better answer to their specifics needs, often presented as poorly satisfied. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vulnérabilité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | niveau d'instruction |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | littératie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | education level |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vulnerable |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | literacy |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Management & Prospective | Volume 28 | 6 | 2011-12-01 | p. 81-94 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-gestion-2000-2011-6-page-81?lang=fr">https://shs.cairn.info/revue-gestion-2000-2011-6-page-81?lang=fr</a> |
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