Digital evolution of stores at the sales terminal: Impacts on mental imagery, shopping experience, and the value of shopping (notice n° 154805)

détails MARC
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100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Lao, Aurély
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245 00 - TITLE STATEMENT
Title Digital evolution of stores at the sales terminal: Impacts on mental imagery, shopping experience, and the value of shopping
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2018.<br/>
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General note 73
520 ## - SUMMARY, ETC.
Summary, etc. This article uses a theoretical framework of mental imagery, experience, and shopping value to study the impact of digital tools or terminals on these three concepts. A qualitative study of forty-three consumers reveals a modification of all dimensions of the experience, in particular the temporal and cognitive dimensions. These dimensions, which are strongly linked to mental imagery, impact the shopping value: utilitarian, hedonic, social, service excellence, and to a lesser extent store aesthetics. Some managerial recommendations are provided to retailers who wish to digitalize their store(s).
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Topical term or geographic name as entry element commodification process
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Topical term or geographic name as entry element connoisseurship
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Topical term or geographic name as entry element gastronomic and Bacchic brotherhoods
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Personal name Vlad, Mariana
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Note Décisions Marketing | o 91 | 3 | 2018-09-25 | p. 61-78 | 0779-7389
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-decisions-marketing-2018-3-page-61?lang=en">https://shs.cairn.info/journal-decisions-marketing-2018-3-page-61?lang=en</a>

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