Mobilizing through data
Theviot, Anaïs
Mobilizing through data - 2019.
87
The development of data-crossing practices and the consequent appearance of specialized analytical firms do not only seem to have changed how electing and getting elected occurs in the United States, but they have also recently had an impact in France. Big data policies are no longer specific to the United States; the digital sphere is now a fully-fledged part of the panoply of prerequisites in national campaigns in France. In this context, this study aims to understand how right-wing and centrist primaries in 2016 served as a “full-scale” test for the implementation of the combination of data analyses and opinion studies, and for the use of “data science” as a means of mobilizing voters on the ground, both online and offline. By highlighting the “false obviousness” of the promised technical and political progress, it also proposes to put into perspective the craze around using big data to win elections.
Mobilizing through data - 2019.
87
The development of data-crossing practices and the consequent appearance of specialized analytical firms do not only seem to have changed how electing and getting elected occurs in the United States, but they have also recently had an impact in France. Big data policies are no longer specific to the United States; the digital sphere is now a fully-fledged part of the panoply of prerequisites in national campaigns in France. In this context, this study aims to understand how right-wing and centrist primaries in 2016 served as a “full-scale” test for the implementation of the combination of data analyses and opinion studies, and for the use of “data science” as a means of mobilizing voters on the ground, both online and offline. By highlighting the “false obviousness” of the promised technical and political progress, it also proposes to put into perspective the craze around using big data to win elections.
Réseaux sociaux