Digital evolution of stores at the sales terminal: Impacts on mental imagery, shopping experience, and the value of shopping
Lao, Aurély
Digital evolution of stores at the sales terminal: Impacts on mental imagery, shopping experience, and the value of shopping - 2018.
73
This article uses a theoretical framework of mental imagery, experience, and shopping value to study the impact of digital tools or terminals on these three concepts. A qualitative study of forty-three consumers reveals a modification of all dimensions of the experience, in particular the temporal and cognitive dimensions. These dimensions, which are strongly linked to mental imagery, impact the shopping value: utilitarian, hedonic, social, service excellence, and to a lesser extent store aesthetics. Some managerial recommendations are provided to retailers who wish to digitalize their store(s).
Digital evolution of stores at the sales terminal: Impacts on mental imagery, shopping experience, and the value of shopping - 2018.
73
This article uses a theoretical framework of mental imagery, experience, and shopping value to study the impact of digital tools or terminals on these three concepts. A qualitative study of forty-three consumers reveals a modification of all dimensions of the experience, in particular the temporal and cognitive dimensions. These dimensions, which are strongly linked to mental imagery, impact the shopping value: utilitarian, hedonic, social, service excellence, and to a lesser extent store aesthetics. Some managerial recommendations are provided to retailers who wish to digitalize their store(s).
Réseaux sociaux